EU-Mercosur Trade Agreement (EMPA)
The newly signed EU-Mercosur Trade Agreement represents a major milestone in transatlantic commerce.
The European Commission estimates that EU exports to the Mercosur bloc (Argentina, Brazil, Paraguay and Uruguay)could rise by up to €50 billion by 2040, while companies may realize annual customs tariff savings of around €4 billion per year once tariff reductions are fully implemented. The treaty will create one of the largest free-trade zones globally, covering a market of approximately 700 million consumers and offering strategic diversification beyond entrenched US–China trade routes.(European Commission)
The following are some of the main implications that the EMPA will bring to selected sectors.
Implications for European Business
Tariffs and duties
Tariff elimination is one of the most tangible benefits of the EU-Mercosur Agreement for European companies. Today, high import duties make many EU products significantly more expensive in Mercosur markets. Under the agreement, over 91% of EU exports to Mercosur will become tariff-free, with some duties phased out gradually to allow local markets time to adapt.
This is particularly relevant for industrial sectors where Mercosur currently applies high tariffs, including automotive and car parts, machinery, chemicals, pharmaceuticals, textiles, footwear, and beverages. As these tariffs are removed, EU companies are expected to see strong export growth, especially in motor vehicles, machinery, and chemicals, which are forecast to record the largest increases in EU exports to the region.
For European companies, the removal of tariffs directly improves price competitiveness, margins, and market access, making Mercosur a more attractive destination for international expansion and long-term investment. Lower import costs make it easier for mid-market firms to compete, test new markets and scale exports. In many cases, it also opens the door to reassessing supply chain structures, including whether to export from Europe or develop a local or regional presence within Mercosur.
Tech & Digital Service Providers
The EMPA removes key market entry barriers for European tech scale-ups and digital service companies.
Key benefits include:
- No mandatory local branch for many service sectors, reducing setup costs and time-to-market.
- Simpler licensing and regulatory procedures, with clear rules and limits on restrictions.
- Enhanced mobility of key personnel, including intra-group transferees, business visitors, and
contractual service providers.
These changes allow lean European companies to scale in Mercosur efficiently, but only if tax, transfer pricing, payroll, and compliance structures are correctly aligned from the outset.
Manufacturers & Logistics Companies
Companies with distributed operations gain opportunities for more flexible supply chains and cross-border service delivery. Tariff reductions lower costs and open new markets, but also increase complexity in:
- VAT and customs valuation
- Regulatory approvals and local compliance
- Immigration, payroll, and social security coordination
Professional & Financial Services
The EMPA strengthens predictability and legal certainty for European service providers. Firms can operate on equal footing with local competitors, with easier access to licenses and professional qualifications, and limitations on quantitative restrictions. This facilitates market entry for financial services, telecom, logistics, digital, and other professional services, while reducing operational risk and administrative burden.
Now, let´s look at the specific countries and the opportunities that those offer.
Country Overview & Strategic Sectors
Country Profile – Argentina
1. Argentina’s Role in the EU–Mercosur Agreement
Under the EU–Mercosur Association Agreement, Argentina positions itself as a key supplier of strategic commodities and a potential hub for green and knowledge-based investments. The agreement represents a structural shift toward deeper trade integration, regulatory alignment with EU standards, and renewed efforts to attract Foreign Direct Investment (FDI).
For Argentina, the treaty signals a strategic re-engagement with global markets and a framework aimed at enhancing legal predictability for foreign investors.
2. Key Opportunities for European Companies and Investors
Energy Transition and Strategic Minerals
Argentina is positioned as a relevant supplier of transition minerals critical for Europe’s decarbonization strategy.
- Elimination of export taxes on minerals such as lithium and copper.
- Investment potential in green hydrogen projects, particularly in Patagonia.
- Alignment with EU sustainability standards, improving access to green financing and ESG-driven capital.
Knowledge-Based Services and Digital Economy
The agreement includes provisions on services and e-commerce that enhance Argentina’s attractiveness in:
- Software development and professional services.
- Biotech and innovation-driven sectors.
- Telecommunications and financial services, benefiting from clearer market access rules and strengthened intellectual property protections.
3. Regulatory and Market Implications
While the agreement creates opportunities, it also introduces structural adjustments.
Industrial Competitiveness
Argentina’s manufacturing sector (automotive, chemicals, machinery) will face increased competition from EU imports. Long transition periods (up to 15 years) have been negotiated to allow adaptation.
Environmental and Sustainability Standards
Access to the EU market will require strict compliance with environmental regulations (including anti-deforestation measures) and sanitary and phytosanitary (SPS) standards. Non-compliance could function as a de facto trade barrier.
Enhanced Legal Certainty for Investors
The agreement introduces:
- Binding commitments aligned with EU regulatory standards.
- Greater transparency in public procurement, allowing EU companies to bid for federal-level government contracts on equal terms.
- Improved predictability through dispute settlement and investment protection mechanisms.
4. European Companies Best Positioned to Benefit
The sectors most likely to benefit include:
- Agri-food exporters and agro-industrial processors.
- Renewable energy and transition mineral investors.
- Infrastructure and public procurement bidders.
- Technology, professional services, and digital economy companies.
- Automotive and industrial manufacturers seeking long-term regional production strategies.
Country Profile – Brazil
1. Brazil’s Role in the EU–Mercosur Agreement
As the largest economy in Latin America and the principal industrial base within Mercosur, Brazil plays a central role in the EU–Mercosur Agreement. The treaty reinforces Brazil’s position as the primary entry point for European companies seeking scale, supply chain integration, and access to a market of over 210 million consumers.
Beyond tariff reductions, the agreement provides a framework for regulatory convergence, improved market access in services, and enhanced legal predictability for cross-border operations.
2. Key Opportunities for European Companies and Investors
Industrial and Manufacturing Sectors
Brazil stands to benefit significantly from the gradual elimination of tariffs in key industrial sectors. Areas of opportunity include:
- Automotive and auto parts
- Machinery and industrial equipment
- Chemicals and pharmaceuticals
- Textiles, footwear, and beverages
The agreement enables European manufacturers to recalibrate supply chains and potentially use Brazil as a specialized production hub for regional and transatlantic distribution.
Services, Digital Economy and Technology
The agreement’s provisions on services and regulatory alignment create expanded opportunities in:
- Digital services and technology
- Financial services
- Professional services
Reduced entry barriers in certain service sectors, combined with improved regulatory transparency, make Brazil increasingly attractive for European tech scale-ups and service providers.
3. Regulatory and Market Implications
Tax and Customs Complexity
While tariff reductions create cost advantages, Brazil remains one of the most complex tax environments.
Companies must navigate:
- Indirect tax structures
- Customs classification requirements
- Tax planning to maximize savings from tariff elimination.
Optimizing tariff benefits requires careful alignment of import/export structures and supply chains.
Legal and Regulatory Compliance
Post-ratification regulatory monitoring is essential to ensure compliance with evolving local requirements.
Areas of focus include:
- Contractual adjustments
- Regulatory approvals and licensing
- Sector-specific compliance obligations
Legal certainty is enhanced by the agreement but operational compliance remains critical at the local level.
Talent Mobility and Employment Law
For companies expanding operations, personnel mobility will play a key role. The agreement facilitates professional services and cross-border activity, but companies must manage:
- Immigration procedures
- Payroll and social security coordination
- Local employment law compliance
4. European Companies Best Positioned to Benefit
The sectors most likely to benefit include:
- Industrial manufacturers seeking scale and supply chain diversification
- Automotive and machinery producers
- Technology and digital service providers
- Financial and professional service firms
- Logistics and distribution operators
Given Brazil’s market size and regulatory complexity, companies with a medium- to long-term investment horizon are particularly well positioned.
Country Profile – Paraguay
1. Paraguay’s Role in the EU–Mercosur Agreement
Within the EU–Mercosur framework, Paraguay positions itself as a competitive, low-tax and operationally efficient platform for regional structuring and productive investment.
While smaller in market size compared to Brazil and Argentina, Paraguay offers a streamlined tax regime and cost advantages that can complement broader Mercosur investment strategies. Under the agreement, improved trade conditions and integration into EU–Mercosur value chains enhance its relevance as a manufacturing and agro-industrial base.
2. Key Opportunities for European Companies and Investors
Competitive Corporate Tax Environment
Paraguay maintains one of the most competitive corporate tax systems in the region.
Key features include:
- Corporate Income Tax (IRE – Impuesto a la Renta Empresarial) at 10%.
- Dividend tax (IDU – Impuesto a los Dividendos y Utilidades) at:
- 8% for Paraguayan shareholders
- 15% for foreign shareholders
- Effective combined rates of approximately:
- 17.2% (IRE + local shareholder)
- 23.5% (IRE + foreign shareholder)
These rates position Paraguay as an attractive jurisdiction for profit-efficient structuring and reinvestment strategies.
Territoriality and Foreign-Source Income
Law 6380/2019 introduced important modifications to Paraguay’s territorial tax system, expanding the scope of Paraguayan-source income and incorporating anti-avoidance measures.
Key aspects include:
- Certain foreign-source income (e.g., interest, dividends, capital gains earned abroad by Paraguayan entities) may be considered Paraguayan-source income.
- Application of a tax credit mechanism to avoid double taxation.
- Foreign income taxes may be credited against Paraguayan IRE, up to the amount of the domestic tax due.
This framework provides predictability while aligning with international standards on anti-avoidance and transparency.
3. Regulatory and Market Implications
Integration and Value Chain Opportunities
Under the EU–Mercosur Agreement, tariff elimination across 92% of Mercosur exports (general treaty provision) increases Paraguay’s potential role as:
- A cost-efficient manufacturing location
- A complementary platform to Brazilian or Argentine operations
European companies may leverage Paraguay’s cost structure and tax regime while benefiting from improved access to the European market.
Compliance and Substance Considerations
The shift toward broader source rules under Law 6380/2019 requires careful structuring to ensure:
- Proper classification of foreign-source income
- Accurate application of tax credits
- Compliance with dividend withholding obligations
For foreign investors, understanding effective tax layering (corporate + dividend level) is essential in modeling returns.
4. European Companies Best Positioned to Benefit
Paraguay may be particularly attractive for:
- Companies structuring regional operations within Mercosur
- Investors prioritizing competitive effective tax rates
- Groups combining operations across Brazil, Argentina and Paraguay for supply chain optimization
Its appeal lies less in domestic market size and more in structural efficiency and fiscal competitiveness.
Country Profile – Uruguay
1. Uruguay’s Role in the EU–Mercosur Agreement
Within the EU–Mercosur framework, Uruguay positions itself as a stable and reliable gateway to the region. While smaller in scale compared to Brazil or Argentina, the country offers a combination of political stability, legal certainty, and business-friendly regulation that makes it particularly attractive as a regional platform for European investors.
The agreement further consolidates Uruguay’s strategic relevance by enhancing market access conditions and reinforcing its profile as a secure jurisdiction aligned with international standards.
2. Key Opportunities for European Companies and Investors
Regional Hub for Services and Headquarters
Uruguay is frequently chosen as a base for regional operations and pilot projects due to its predictable regulatory framework and institutional strength. Sectors of particular interest include:
- Financial services
- ICT and technology
- Professional services
- Life sciences
The agreement reinforces Uruguay’s attractiveness as an entry platform into the broader Mercosur market.
Agriculture, Forestry and Tourism
With highly productive land and strong legal security, Uruguay offers competitive advantages in:
- Agriculture and agro-industrial production
- Forestry and sustainable resource management
- Tourism and hospitality
Preferential access to the European market under the agreement enhances the export potential of these sectors.
3. Regulatory and Market Implications
Legal Certainty and Investment Protection
Uruguay’s institutional framework is characterized by:
- Political stability and rule of law
- Legal certainty and investment protection mechanisms
- A consistent fiscal and tax framework
These factors mitigate sovereign and regulatory risk, which is often a decisive consideration for European investors assessing regional diversification.
Macroeconomic and Operational Environment
Uruguay offers:
- Sustained economic growth
- Relative macroeconomic stability (inflation and exchange rate management)
- Ease of doing business
- Developed logistics infrastructure
- Highly skilled human capital
This combination supports both operational efficiency and long-term strategic planning.
4. European Companies Best Positioned to Benefit
The companies most likely to benefit from Uruguay’s positioning under the EU–Mercosur framework include:
- Multinational groups seeking a regional headquarters
- Financial and professional service providers
- Technology and ICT firms
- Agro-industrial exporters
- Sustainability-driven and ESG-focused investors
Uruguay is particularly suitable for investors prioritizing legal predictability, operational stability, and long term regional integration.
How can ECOVIS Help?
With a strong local presence in all the countries of MERCOSUR and the European Union, ECOVIS assists Multinational clients to tap into Mercosur opportunities through a coordinated cross-border approach:
- Single Point of Contact, combining local expertise with agile cross-border coordination.
- Strong expertise of the local legal and tax frameworks.
- Three decades of experience assisting small, mid and large sized Multinationals doing business
across multiple jurisdictions.
This integrated approach ensures faster, compliant, and cost-efficient market entry, helping mid-market companies capitalize on the EMPA from day one.
Next Steps & Timeline
The agreement still requires approval by the European Parliament and each Mercosur member state before taking effect. Once ratified, new rules for customs, digital trade, and services are expected to roll out throughout first or second half of 2026.
ECOVIS will continue monitoring these developments and provide updates on regulatory and compliance requirements to help clients plan market entry efficiently. Contact us for a tailored Mercosur strategy session to evaluate opportunities and risks for your business.
